Visuals & Creative Content for Baby Care Products
Showcasing leading brand product imagery through advanced 3D and CGI visualisation.
It’s All About Presentation
Advanced visualisation with meticulous attention to detail.
In partnership with Lansinoh, a global leader in the mother and baby sector, we were tasked with aligning their product ranges' visual presentation to a redefined brand positioning.
Client
Scope
Brief
The challenge was to create high-quality visuals that enhance brand perception and build consumer trust in a competitive retail environment for mother and baby products.
Given the brand’s global reach and presence in major retailers worldwide, the visuals needed to be not only appealing but also adaptable and informative.
Strategy
Our strategy focused on employing advanced visualization to produce imagery that is innovative and informative, highlighting product features and providing solutions throughout the product development and activation journey.
Detailed product views and innovative CGI were used to convey the practicality and superior quality of the products to a diverse audience. Insights have been applied to new range packaging concepts and strategies for imagery representation across multiple digital platforms.
Solution
A unified visual solution was developed to cover the full product range across global markets, with market-specific adaptations and brand alignment at multiple stages and touchpoints.
This system ensures that product representation clearly communicates the brand message and values, meeting customer expectations effectively.
Impact
The strong visuals and imagery solutions provided have helped the brand maintain its strong market position, increasing impact on retail shelves and online platforms, and aiding internal brand and marketing teams in targeting the right audience.
