Articles

Treat Backend Systems Like the Frontend

13 January 2025
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Phone screen with oversized time text in the background emphasising how backend UX impacts user experience

The Role of Experience Frameworks in Campaign Performance

16 December 2024
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Person interacting with a mobile landing page designed for campaign experience optimisation

Iterative Optimisation and Chained A/B Testing

4 December 2024
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Campaign image of a new residential building displayed on a phone screen
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