Global Web Solution for Multi-Market Reach
Streamlined Management Across Markets and Audiences
Global Reach
Scalable Solution for International Markets
For Lansinoh, a leading healthcare brand for mothers and babies, managing a network of international websites presented unique challenges. Operating across more than 50 countries, the brand required a solution to streamline content management, support localised languages and payment systems, and maintain a clear division between consumer and healthcare professional content. This solution highlights scalable tools for managing global content, a custom identifier system for consistent referencing, and robust multi-language and multi-user support.
Global Management
Centralised Content Control for Multi-Market Reach
50-country content coordination, simplified.
Challenge
As a global brand, Lansinoh needed a unified approach to manage its extensive network of regional websites. A centralised system was essential for handling new product launches, content updates, and resource sharing across diverse markets. At the same time, each regional site required flexibility to operate independently, managing its own locally relevant content and updates.
Solution
A non-public central hub was established to allow seamless content management across all regional sites. The hub enabled global content updates to be selectively pushed to any site, while local administrators could also pull specific updates as needed. This two-way sync system maintained uniform brand messaging across regions while giving each site the autonomy to tailor content locally. With distinct sections for consumer and healthcare professional content, the platform could meet varied audience needs while keeping professional resources separate, ensuring compliance and clarity both on the backend and frontend.
Content Consistency
A Universal System for Data Synchronisation
Consistent data across 50+ markets.
Challenge
Each of Lansinoh’s regional sites required synchronised content, including product listings, media assets, and related resources such as FAQs or articles. However, WordPress’s default ID-based system was not practical for ensuring consistency, as ID numbers varied across markets, leading to potential mismatches. A universal reference system was essential to manage linked data effectively and maintain consistent content across both the consumer and healthcare sections.
Solution
To maintain consistency across sites, a custom identifier system was developed, allowing content to be synchronised across markets without dependency on WordPress’s ID system. This unique identifier enabled precise referencing for all linked data, from product entries to multimedia assets, ensuring a unified experience across regions. By incorporating this system, Lansinoh could manage content separately for consumer and healthcare professional sections, avoiding data mismatches and supporting its global network of sites.
Localisation
Multi-Language and Payment Support for Global Reach
Customised for every language and payment system.
Challenge
As a global brand, Lansinoh’s platform needed to cater to diverse language requirements and regional payment preferences across its sites. Each regional site required full language support, not just for public-facing content but within the admin area as well, ensuring usability for local teams. Payment integrations also varied by region, particularly in countries where major providers were unavailable, requiring custom solutions.
Solution
Custom language files and adaptable admin interfaces were created to support multi-language configurations, allowing each site to reflect both regional content and language settings. Content designated for healthcare professionals was also adapted with specific translations, aligning the platform’s dual-segment structure across regions. Additionally, custom payment integrations were developed for unsupported regions, ensuring a consistent checkout experience regardless of location. This localisation approach provided Lansinoh with the ability to deliver a tailored experience for each market, meeting the diverse language and payment requirements critical to its international operations.
Let’s shape the future together.
Helix
The Wraparound WP Framework for High-Performance Needs
For brands seeking more from their digital platforms, Helix enhances WordPress with advanced scalability and a developer-friendly framework. Designed to handle complex demands and high traffic, Helix incorporates an MVC-like structure, Blade views, and object-oriented features, adding flexibility and control.
With optimised database management, modular components, and streamlined performance, the Wraparound WP Framework is built for speed and security. This foundation empowers companies to scale efficiently, adapt to changing needs, and maintain peak performance without compromising user experience.
