Enhancing brand experience
Providing a strong and contemporary visual language in a world of digital transformation.
Delivering Brand Enhancement for a Distinctive and Authentic Brand
An extended visual language to capture the essence of technology.
Tasked with redefining VCG's identity, our aim was to create brand elements that truly reflect the innovative spirit driving technological advancements. The project scope targeted the provision of comprehensive tools and visual assets, enhancing communicational elements across selected brand touchpoints.
To capture the essence of the technology market, we revised visual guidelines and introduced a strong, contemporary approach that defines a new visual language, emphasising technological integration.
Client
Scope
Defining Objectives and Mapping Out Strategic Pathways
Brief
The brief demanded a definitive brand upgrade to showcase the power of digital transformation across all communication touchpoints.
This necessitated a comprehensive visual refresh to ensure a distinctive and authentic representation in a competitive tech landscape.
Strategy
Our strategy embraced a digital-first approach with value-adding visuals to develop a distinctive brand voice and design language.
Concentrating on the four pillars of the brand, we created a visual expression that deeply resonates within the tech community.
Solution
We introduced a bold colour palette and clean, digital-first visual styling to enhance the brand’s visual experience.
A comprehensive brand communications toolkit was developed, incorporating a refined iconography set and a new set of brand guidelines that embody the brand’s renewed ethos and vision.
Impact
The enhanced brand language has provided VCG with the tools to reaffirm its market presence, enhancing its brand performance narrative.
With a stronger, more coherent visual narrative, the internal team now has the tools to effectively communicate brand values, showcase success stories, and affirm its position as a leader in technological solutions.
