Hero image displaying VCG’s brand colours and assets

Enhancing brand experience

Providing a strong and contemporary visual language in a world of digital transformation.

Delivering Brand Enhancement for a Distinctive and Authentic Brand

An extended visual language to capture the essence of technology.

Tasked with redefining VCG's identity, our aim was to create brand elements that truly reflect the innovative spirit driving technological advancements. The project scope targeted the provision of comprehensive tools and visual assets, enhancing communicational elements across selected brand touchpoints.

To capture the essence of the technology market, we revised visual guidelines and introduced a strong, contemporary approach that defines a new visual language, emphasising technological integration.




Brand Extension
Brand Manual
Brand Guidelines
Colour Palette
Iconography Development
Brand Assets Toolkit
VCG logo and brand imagery showcasing brand refresh with team group photo

Defining Objectives and Mapping Out Strategic Pathways


The brief demanded a definitive brand upgrade to showcase the power of digital transformation across all communication touchpoints.

This necessitated a comprehensive visual refresh to ensure a distinctive and authentic representation in a competitive tech landscape.


Our strategy embraced a digital-first approach with value-adding visuals to develop a distinctive brand voice and design language.

Concentrating on the four pillars of the brand, we created a visual expression that deeply resonates within the tech community.

Branding manual for VCG detailing brand guidelines, colours, and web UI elements
Branding process – brand asset image – people group photo
VCG’s brand refresh - colours swatch from branding guidelines


We introduced a bold colour palette and clean, digital-first visual styling to enhance the brand’s visual experience.

A comprehensive brand communications toolkit was developed, incorporating a refined iconography set and a new set of brand guidelines that embody the brand’s renewed ethos and vision.

Iconography development and brand assets toolkit showing icon design process for VCG
Conceptual icon design process for VCG’s brand pillars as part of Brand Assets Toolkit


The enhanced brand language has provided VCG with the tools to reaffirm its market presence, enhancing its brand performance narrative.

With a stronger, more coherent visual narrative, the internal team now has the tools to effectively communicate brand values, showcase success stories, and affirm its position as a leader in technological solutions.

Branding imagery for VCG showing communication materials, brand colours, typography, and style
Brand pillars guide for technology and digital transformation company with imagery, colours, and icons style-guide
Pattern design - tech company - element of Brand Assets Toolkit
Brand update - digital layout assets, brand colours, typography, and UI/UX elements