Advanced E-Commerce for Baby Products
Enhancing online shopping experiences, spotlighted by a successful Dragon’s Den pitch.
Launching the Next Growth Phase for Baby Essentials
Strengthening online presence with refined digital experiences.
Shnuggle engaged the agency to overhaul their store for Bath Time and Sleep Time products, aiming for a strategic relaunch in alignment with their upcoming pitch on BBC's Dragon’s Den.
The new website was designed and built to showcase the quality and uniqueness of their products, launching just ahead of their appearance on BBC's Dragon’s Den, where they were offered a £100,000 investment.
Client
Scope
Enhancing Digital Presence with User-Focused Strategies
Opportunity
Anticipating a surge in visibility and traffic from Dragon’s Den, the brief included creating a robust platform capable of supporting increased customer volumes while enhancing the digital shopping experience.
The project involved laying a strong foundation for their e-commerce presence, aligned with growth plans to boost brand awareness and complement existing revenue streams.
Strategy
The strategy focused on building a mobile-first, responsive, and highly scalable website that could manage significant traffic spikes and integrate smoothly with the broadcast's timing.
Adopting a UX approach that emphasises simplicity and efficiency, the goal was to facilitate an intuitive buying process that enhances user satisfaction and conversion rates.
Optimising the Online Journey to Boost User Engagement
Solution
A custom layout was developed with hero product landing pages that showcase the brand’s design philosophy and product quality in the best possible light.
Customers can now explore product imagery and videos, examine detailed specifications, or check reviews seamlessly, guiding them smoothly through the conversion funnel.
Impact
Post-launch, the site experienced a significant boost in traffic and sales, successfully managing the influx from the Dragon’s Den appearance without any compromise on performance.
The new e-commerce solution has not only elevated the brand’s digital experience but also solidified its market position, setting the stage for sustained future growth.
