Advanced E-Commerce for Baby Products

Enhancing online shopping experiences, spotlighted by a successful Dragon’s Den pitch.

Launching the Next Growth Phase for Baby Essentials

Strengthening online presence with refined digital experiences.

Shnuggle engaged the agency to overhaul their store for Bath Time and Sleep Time products, aiming for a strategic relaunch in alignment with their upcoming pitch on BBC's Dragon’s Den.

The new website was designed and built to showcase the quality and uniqueness of their products, launching just ahead of their appearance on BBC's Dragon’s Den, where they were offered a £100,000 investment.




Custom E-Commerce Platform Development
UX/UI Design Optimisation
Real-Time Analytics Integration
High-Availability Infrastructure Setup
Hero Product Landing Page Design
Overview of Shnuggle’s e-commerce site, featuring custom web design and UX/UI optimisation
Consumer brand e-commerce website showcasing multiple product listings with custom UX/UI elements and secure payment integrations

Enhancing Digital Presence with User-Focused Strategies


Anticipating a surge in visibility and traffic from Dragon’s Den, the brief included creating a robust platform capable of supporting increased customer volumes while enhancing the digital shopping experience.

The project involved laying a strong foundation for their e-commerce presence, aligned with growth plans to boost brand awareness and complement existing revenue streams.


The strategy focused on building a mobile-first, responsive, and highly scalable website that could manage significant traffic spikes and integrate smoothly with the broadcast's timing.

Adopting a UX approach that emphasises simplicity and efficiency, the goal was to facilitate an intuitive buying process that enhances user satisfaction and conversion rates.

Design and development of hero product pages for Shnuggle, focusing on user experience and intuitive navigation
3D motion graphics video for Shnuggle’s baby products, highlighting product key features
3D visualisation of Shnuggle baby bath tub, enhancing product understanding through motion graphics and animation

Optimising the Online Journey to Boost User Engagement


A custom layout was developed with hero product landing pages that showcase the brand’s design philosophy and product quality in the best possible light.

Customers can now explore product imagery and videos, examine detailed specifications, or check reviews seamlessly, guiding them smoothly through the conversion funnel.


Post-launch, the site experienced a significant boost in traffic and sales, successfully managing the influx from the Dragon’s Den appearance without any compromise on performance.

The new e-commerce solution has not only elevated the brand’s digital experience but also solidified its market position, setting the stage for sustained future growth.

Consumer brand appearance on Dragons’ Den, featuring cloud infrastructure and analytics integration during live airing
Integration of real-time analytics for e-commerce website during Dragons’ Den pitch, showcasing high-availability infrastructure performance