![Rolex Watch under yellow neon light – showcasing advanced post production and 3D/CGI neon light effects](https://vibestudio.co.uk/storage/488/conversions/rolex-watch-neon-light-3d-effect-default.jpg)
![Rolex watch under yellow neon light – post production and 3D/CGI effects by Vibe for Men’s Health Synchronised](https://vibestudio.co.uk/storage/487/conversions/mens-health-rolex-neon-3d-visual-default.jpg)
Brighten the Hours with CGI
Magazine covers crafted through creative CGI and post-production for Men's Health Synchronised.
Visual Storytelling in Bold Colours
Timepieces showcased in an impactful neon lighting environment.
Vibe was commissioned to deliver a series of CG-infused images and creative retouching for Synchronised—Men’s Health special edition magazine. Our task was to enhance the visual storytelling of high-end watches, as photographed by Barry Makariou, through bespoke creative compositions made out of neon light shapes.
Throughout production, we utilised our expertise to model and light photorealistic neon lights with vibrant neon colours treatment, seamlessly integrating these elements with photography to create distinctive covers for the December campaign.
Client
Scope
Team
![Covers of Synchronised—Men’s Health special edition magazines - 3D/CGI - visualisation agency UK](https://vibestudio.co.uk/storage/489/conversions/mens-health-special-edition-covers-wide.jpg)
Brief
The project called for high-quality visuals that would not only highlight the products but also captivate Men’s Health readers.
By blending traditional photography with CGI, we aimed to deliver compelling visual narratives that engage and inspire.
Strategy
Our approach centred on creating a complex 3D lighting environment to emulate the dynamic and vibrant effect of neon lights, enhancing the intrinsic qualities of each featured watch.
Collaborating closely with photographer Barry Makariou and Men's Health creative directors, we ensured that each magazine cover would stand out on shelves, drawing immediate attention and engaging the magazine’s audience.
![Making of 3D/CGI visuals - clay view next to final render, showcasing the creative process in Blender 3D](https://vibestudio.co.uk/storage/490/conversions/3d-cgi-making-clay-view-wide.jpg)
![3D visual clay view during the making of watch visuals, made with Blender 3D for Men’s Health magazine covers](https://vibestudio.co.uk/storage/491/conversions/blender-3d-clay-view-watch-making-of-wide.jpg)
![Making of 3D visuals for Men’s Health magazine covers - product with neon lights using Blender 3D](https://vibestudio.co.uk/storage/492/conversions/blender-3d-watch-neon-making-of-tall.jpg)
![Behind the scenes - 3D visualisation process - clay view of a watch and neon tubes in Blender 3D](https://vibestudio.co.uk/storage/493/conversions/neon-clay-3d-view-belnder-tall.jpg)
![Making of magazine covers lights setup, neon tubes, watch placeholder – clay view using Blender 3D](https://vibestudio.co.uk/storage/494/conversions/magazine-cover-lights-setup-3d-wide.jpg)
Solution
We crafted a series of fully integrated CG images, where photorealistic neon lights were meticulously modelled and lit to complement each watch’s unique design.
The final covers were the result of multiple stages of creative retouching, ensuring that the integration of CG and photography was flawless and impactful.
![Six covers of Men’s Health Synchronised edition showcasing high-end watches and neon 3D visuals](https://vibestudio.co.uk/storage/501/conversions/mens-health-six-neon-covers-3d-wide.jpg)
![Men’s Health magazine - special edition covers visual content creation agency UK](https://vibestudio.co.uk/storage/502/conversions/mens-health-inside-special-covers-wide.jpg)
![Tissot Watch on Magazine cover with blue colour neon - post production and 3D/CGI by Vibe](https://vibestudio.co.uk/storage/503/conversions/tissot-watch-cover-neon-blue-tall.jpg)