Brighten the Hours with CGI
Magazine covers crafted through creative CGI and post-production for Men's Health Synchronised.
Visual Storytelling in Bold Colours
Timepieces showcased in an impactful neon lighting environment.
Vibe was commissioned to deliver a series of CG-infused images and creative retouching for Synchronised—Men’s Health special edition magazine. Our task was to enhance the visual storytelling of high-end watches, as photographed by Barry Makariou, through bespoke creative compositions made out of neon light shapes.
Throughout production, we utilised our expertise to model and light photorealistic neon lights with vibrant neon colours treatment, seamlessly integrating these elements with photography to create distinctive covers for the December campaign.
Client
Scope
Team
Brief
The project called for high-quality visuals that would not only highlight the products but also captivate Men’s Health readers.
By blending traditional photography with CGI, we aimed to deliver compelling visual narratives that engage and inspire.
Strategy
Our approach centred on creating a complex 3D lighting environment to emulate the dynamic and vibrant effect of neon lights, enhancing the intrinsic qualities of each featured watch.
Collaborating closely with photographer Barry Makariou and Men's Health creative directors, we ensured that each magazine cover would stand out on shelves, drawing immediate attention and engaging the magazine’s audience.
Solution
We crafted a series of fully integrated CG images, where photorealistic neon lights were meticulously modelled and lit to complement each watch’s unique design.
The final covers were the result of multiple stages of creative retouching, ensuring that the integration of CG and photography was flawless and impactful.
