Featured on The Guardian 2013. Marketing and PR excellence

Guardian 2013 - Pr & Marketing

Our company received enquires from honey manufacturers around the world who were interested in discussing our approach.

We would like to introduce ‘A Drop of Honey’ – a marketing campaign meant to promote our high-end product visualisation, 3D and packaging design services.

Vibe Studio created the concept of a luxury honey bottle covering all the product creation stages: design, branding, product visualisation and placement. The bottle was promoted on creative and social platforms as well as on its own dedicated website, to showcase the uniqueness of the product in terms of design and execution. On a deeper level we used it as a metaphor for our high-end services. Used as a self-promotional tool, ‘Drop’ reached wide audiences via search engines, packaging design blog posts and online magazine features. Our company received enquires from honey manufacturers around the world who were interested in discussing our approach. The project helped us to promote our company to the perfect audience and it still does. Since the campaign, we have worked on creating high-end visualisations for products and packaging found in most of the big retailers in the US, UK and Europe.

As adepts of smart marketing campaigns, we are not afraid to work hard on a creative solution. Here at Vibe we are hoping that you all like our ‘Drop of Honey’.