3 Essential things you should know about packaging design

Essential things about packaging design

Defining the personality of a new product has never been an easy task for brands that want to create a sustainable marketing strategy and define a product on the market.

Packaging design is one complex instrument that requires particular attention when it comes to brand identity and shelf impact.

There are supportive studies and arguments that underline the importance of a good packaging design in creating brand awareness.

Here are three essential tips you should know about packaging design.

1. Prioritise for great visual design
2. Target consumers the right way
3. Know why packaging design matters