A great opportunity for us, to show what we are made of, was when we have been asked by the Lansinoh Laboratories Inc. to develop the packaging concept and layout for a new feeding bottle range targeted at the US, UK and European markets. Having previously created the Lansinoh mOmma feeding bottles packaging for the German audience we knew exactly how to approach this new project.
The concept proposed was in accordance with the existing brand image of the company, maintaining a clean and contemporary design. We have used 3D visualisations in order to accurately represent the component elements and special features, especially the milk flow and air ventilation system. The highly realistic renders provide great informative support and helps in making the product appealing to the consumer. Following the implementation for the US market, the packaging design was adapted to fit the European demands.