Lansinoh UK engaged us to develop a new packaging design system for mOmma, a modern, innovative, design oriented, colourful and functional line of baby products.
Our brief was to create visuals, that are perfectly in tune with the “modern parents” brand’s personality. The new package design is clean and contemporary, evoking a professional and parent friendly feel. Marketing communication was simplified and better organized, with clear claims that speak to the parents and accurate images featuring the quality and benefits of the products.
Alongside the packaging layout, our task was to create the supporting imagery that was meant to be used on the packs and in the company’s marketing materials. In order to present the imagery to the industry’s high standards we built the feeding bottles and their compound elements in 3D and used advanced retouching techniques to highlight their special features. For this baby range we have taken great consideration on details such as colour scheme, imagery and text elements while keeping a close eye on preserving the unique identity of the products.
We are pleased to let you know that the Lansinoh mOmma products can be found on the shelves of all major retailers in the US, UK and Germany.